Paul’s son Howard Raymond inherited his father’s passion for the Soho district. Together with business partner and gin lover Alex Robson, Howard decided to capture the qualities that make Soho unique in a new drinks brand as a tribute to his Father, a man who never settled for the ordinary and challenged the Establishment.
Paul Raymond revolutionised the district of Soho, founding iconic clubs such as the Raymond Revuebar and Madam JoJo’s. Famous for his risqué shows, for a while he dominated the London theatre scene encouraging new talent and cultural diversity. Many famous artists performed or debuted at one of his clubs or theatres.
Originally a royal hunting ground, Paul Raymond helped Soho to become an area rich in creativity, music, art and modern culture. These elements are captured in the iconic design of the bottle.
The bold and colourful design of the bottle encapsulates Soho and its ‘anything goes attitude’ with a detailed ‘Spirit of Soho’ character. The character’s velvet tailoring reflects the bohemian fashion of the area. The Fox’s tail signifies Soho’s status as a former royal hunting ground and the fox’s reputation as a mischievous creature of the night embodying the smart, naughty and enigmatic nature of urban Soho. The trumpet reflects Soho’s rich music history and with the holding of the book the character tips his hat to Soho’s long association with creative industries such as publishing and media.
Over the years Soho has become an international synonym for creativity, fun and non-conformity. A place where anything goes.
“The Beating Heart of Soho, Filled with Soul and Alive with local Culture…..These are our Castles…..We are all King among Friends.”
The King of Soho London Dry Gin est. 2013. The King of Soho Variorum Gin, a pink berry edition of the original, arriving Summer 2018.